LDJ_STORE

Architectural design + site supervision_150 sqm retail store for La Double J, Milano, 2021 - with Arch.IT, Bartolomeo Fernandez Architetti, Paolo Badesco & Partners

Photo credits: Filippo Bamberghi e Alice Zingales | Curtesy of La Double J

The store has been designed as a white box to be invaded by a spiritual garden mood, paying homage to healthy life, good food and nature. Brilliant laquered colors define the surfaces while vintage furniture characterize the two main spaces on the ground floor. The main retail area is dominated by emerald green all over the surfaces, with the stamped floor characterized by a vintage hand painted geometric drawing taken from La DoubleJ archive, and the ceiling completely covered with huge lotus handcrafted leaves in mineral paper.
Next, the home area is defined by a mix of vintage and teal surfaces creating an intimate atmosphere.

Downstairs the Sacred Grotta, a magical sanctuary conceived as a studio to help fall into an experience of connecting to feminine energy through wellness workshops and live streams. The space is completely wrapped by a hand-paint wallpaper representing a magical scene of goddesses, archangels and alchemical high priestess in a full-blown celebration of feminine energy.